A New Dimension for the Archive.
In collaboration with H&M, Richard Allan’s distinctive 1960s designs were reinterpreted for a contemporary fashion collection.
Bold colour, graphic pattern and the expressive spirit of the original silk scarves translated naturally into a collection of modern garments, bringing the character of the Richard Allan archive to a new audience while retaining the energy of the original designs.
Keeping the original colourations for authenticity but rescaling the designs and applying them to shapes redolent of the swinging 60s, created a vivacious and fresh collection. H&M took London to the world! The launch, hosted at Abbey Road Studios, where The Beatles recorded most of their classics, comprised some 60 pieces inspired by, but not replicating the past. This exceptional collection marketed from Times Square to Tokyo and Bejing retailed in 70 countries worldwide and sold out within weeks! We hope that you enjoy our ‘Richard Allan x H&M’ collection as much as we enjoyed inspiring it!
